Pearson Graham | Graphic Art Services
Logos | Identity
Displays | Outdoor
Work in Print
3 - 3
The Evolution of a Logo: (Top): The original Garlands logo, plain black. (Center): Over time, the icon was copper foiled. Later, The Garlands added Prairieview and Garlands HomeCare Solutions and subset logos were required; their tenth anniversary celebration wraps their logo in red ribbon! (Bottom): The Garlands needed additional versions of their logo to represent their many member programs.
Putting the Logo into Use: ArtPath is a program of Pathway Senior Living Communities. This logo was created to be used with a variety of distinctive icons describing the resident program . . . from quilting, painting, scrapbooking, sculpture and more.
Adding Effects to the Logo: Using the Japan Communications logo three different ways—Top: The simple black logo at 60% transparency, the paper texture shows through. This version would have a good web or advertising application. Center: Adding color makes the logo come alive. Bottom: The embossed logo adds dimension, texture and lends gravitas...conveying that Japan Communications has been in business for over 25 years.
Your logo represents your brand. One of the 20th century’s most influential designers, Milton Glaser, said, “The logo is the entry point to the brand.”
This statement defines the position your organization’s logo should have and the part it plays in your advertising materials.
It’s helpful to think of your logo in these terms:
your logo is the symbol of guaranteed value...that your product is authentic, original, desirable and of high quality.
The logo of your business can be used on a variety
of advertising mediums including business cards, letterhead, websites and publications to provide
a consistent and easily-identifiable image for your customers.
Call us at 847-520-3141! We'll create a logo
that represents your marketplace positioning