Classic Design

A design classic is an advertising piece with timeless, aesthetic value. It serves as the standard of its kind and, despite the year in which it was designed, is still up to date. For advertising to become a classic it must stand the test of time. Design classics are often strikingly simple, essential, and are described with words like iconic, neat, valuable or having meaning.


These pieces are created to survive—they will look just as fresh ten years from now as they do today.


The challenge: To create graphic support materials that reflect the company brand, and also are easily updateable as client needs change.


The solution: To design modular materials in a classic style with an eye toward the future.